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Daily News11-07-2011
Lord Alan Sugar - the right kind of role model?
It seems that every business venture Lord Alan Sugar touches turns to gold as The Apprentice, his immensely popular reality television show, scoops up another clutch of awards. The show, based on the US version headed up by entrepreneur Donald Trump, has won three awards at the Reality TV awards including best business programme and best reality competition. But is Lord Sugar`s notoriously belligerent personality really a good role model for today`s young high fliers, and what can his stars tell us about the man?

Lord Sugar was born on March 24th 1947, making him an Aries born in the Chinese year of the Boar. Rams are the `go-getters` of the western zodiac - they`re innovative, always looking for new opportunities and intensely energetic. Others often find them intimidating - certainly a personality trait that has often been levelled at Lord Sugar. But their boundless energy makes them a powerhouse of achievements and Arieans often achieve great success in their chosen profession. Couple that with Lord Sugar`s determined Boar personality and you can begin to understand the man`s motivation a little more. Boars can be defensive and, if cornered, confrontational and Lord Sugar has never been afraid of a fight, particularly in the boardroom. Despite his intimidating on-screen persona those closest to him speak of a generous and kind-hearted man who rewards loyalty above all else. As a package, you couldn`t really get a better role model for today`s young business entrepreneurs than Lord Sugar.
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